Last week, I went to the Primark press days SS16 in Amsterdam together with bloggers Céline (Urban Fashion Scenario) and Charlotte (Enface’DL), Joni and Charlotte from Flair and Diede from the Oona team. We first discovered the spring summer 2016 Primark collections at Studio Pistache in Amsterdam, then we had lunch in Bar Moustache. After that, we went shopping at Primark Zaandam. Since I couldn’t post all pictures on Instagram (would be an overdose), I decided to share this picture report on the blog. Enjoy!
10 AM, we arrived at Studio Pistache in Amsterdam. This was what we call “a real life Pinterest experience”. The most amazing location to host press days like this (or any other event though). We had the time to discover the Primark SS16 collections and ask all questions containing Primark & sustainability to the ethical team. (If you have any questions, you may find your answers here).
As usual, I fell in love with the PJ corner (I always buy most stuff here when I’m shopping at Primark haha). Every year, they make lovely lace bra’s, and the SS16 collections are no different. I noticed three themes at the press days: denim – bohemian chic – cargo. Each theme was beautiful, but I always had a thing for leather and cargo trousers. The sleeveless leather jacket had my full attention! Bohemian chic is PERFECT for the festival season, can’t wait!!
And yes ladies, this year Primark will surprise you with the coolest shoes, make up and accessories again. Jewelry, high heels, espadrilles and sunnies… everything we need for a perfect summer!
As you can see, after some lattes, we were totally ready to hit the Zaandam Primark (and we didn’t leave empty-handed…). Oops! Curious? Keep an eye on my Instagram page to see what I bought…
I’m always excited to visit Amsterdam. Our day was all about the new Primark collections (I don’t mind at all!). Soooo in March 2016 I’m going back for a week with my fellow trendwatchers! Can’t wait!